This is the better way to
deliver web and social media analytics.

We created NEXT Analytics because we knew there had to be a better way — a better way to design, develop, and integrate your web and social media data into your production dashboards and reports. We’re analysts, so we know what analysts want.

You need query and data processing in preparation for the creation of attractive reports and dashboards. You need an approach that’s robust and turnkey, not labor intensive and not a big time commitment to learn and use. You need data connectors and analytics that solve real business problems. We support Google Analytics, Facebook, Twitter, YouTube, Salesforce, CSV/Text file imports, and others. Our software works both inside and outside of Excel. It can also update databases and create files for use by all analysis and visualization tools.

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 Articles and Announcements

What keywords are driving your Goal Completions?

October 9th, 2014|

What keywords are driving your Goal Completions?
Your site has been catalogued by search engines for its keywords and visitors come to your site based on a link to one of your pages. Google Analytics […]

Analyze how Referrals are driving your Goal Completions

October 9th, 2014|

Analyze how Referrals are driving your Goal Completions
If you’ve been active in promoting your web site, you will have accrued a number of external sources who drive traffic to your web site. These could […]

How Traffic Source and Medium affects your company’s Goal Completions

October 9th, 2014|

Do you care to know how Traffic Source and Medium affects your company’s Goal Completions?
If you know which sources and medium combinations drive highest values in goal completions, you can optimize your marketing activities […]

Google Analytics Monthly Goals Scorecard

October 6th, 2014|

This Google Analytics Monthly Goals Scorecard is an Excel Web Analytics report that shows Goal Starts, Completions, Value, and Abandons for the current, previous, and same period one year ago as well as showing the […]

Google Adwords – Ad Group Analytics – Top Ranking and Long Tail Views

October 2nd, 2014|

This sample spreadsheet lets you see the top ranking Ad Groups by month over one year. When you can see which months and which Ad Groups were performing better, you can imitate the winners and drop the losers. […]

Google Analytics Custom Events Dashboard and Reporting

October 1st, 2014|

Google allows you to store information about what a web visitor does while they are using your web site. By default, it gives you a wealth of information, but often you want to track […]

Competitive Analysis of Facebook Fan Pages

September 26th, 2014|

Gather marketing intelligence by Analyzing Facebook Fan Pages
Anything visible on someone’s fan page is available to NEXT Analytics for data mining. You can get valuable information about almost anyone or anything:

competitors
markets
brands
individual properties

Want to know more?
This capability […]

Google Analytics – All-in-one Dashboard

September 25th, 2014|

it already has every single metric plotted for the past twelve months. Just click a button, and all your data shows up.

It’s easy to customize. There are three flavors of it, take your pick […]

Example Dashboard shows 12 month trend for all Adwords Metrics available in Google Analytics in an Excel spreadsheet

September 25th, 2014|

Get a complete 12 month overview of everything that happened relating to Adwords. This easily customizable Dashboard runs inside Excel and is free for users of NEXT Analytics. Just download it, and one click later, […]

Monitor Your Web Hosting!

September 24th, 2014|

Don’t wait for your someone to tell you “Your site is running very slowly”. If you download this free spreadsheet, and click one button, once a month, you’ll be able to spot trends in poor […]