Web and Social Media Analysis in Practice

Our review of google data studio

Categories: Bing, business intelligence, Dashboard, Facebook, Facebook Insights, Google AdWords, Google Analytics, Google Data Studio, Google Drive, Instagram, Instagram Ads, PIWIK, Twitter, YouTube|

You can quickly publish nicely laid out dashboards The primary benefit is the rapid delivery of working dashboards. It is a time saver for a web analyst, and gets web data into the hands of the business user. Someone who uses Google Data Studio can produce a dashboard with only a few [...]

Avoid Google Analytics Data Sampling

Categories: business intelligence, Dashboard, database, download, Excel, Google Analytics, Google Data Studio, Google Drive|

This blog describes an easy and free technique to avoid Google Analytics Data Sampling without having to pay for Google Analytics 360 (aka Premium).  If you have Premium, it might save you from the two step process described here. Sampled data is wrong data. There's a lot at stake, if [...]

Google Analytics Multi-View Analysis

Categories: Excel, Google Analytics, Google Data Studio|

Main Reason to do Multi-View Analysis It's very common to hit the maximum number of goals that a View supports.  Web analysts will create additional Views as new Goals are introduced. They do this because they don't want to delete or re-use old goals because they are still historically relevant. [...]

What You Need To Know about Facebook’s Latest Ad Format: Facebook Collection

Categories: Facebook, Facebook Ads, Uncategorized|

After months of hushed rumours, Facebook quietly announced their newest ad format - Facebook Collection - this week. The format is an e-commerce dream: a mobile ad with a feature video or image, with a product carousel underneath it. When the user clicks a product, Facebook launches an instantly loaded ecommerce page, [...]

Handle High-Volume Downloads by Saving to a File

Categories: business intelligence, Data Mining, database, download, Facebook, Facebook Insights, Google AdWords, Google Analytics, Instagram, PIWIK, Tableau, User Comments, YouTube|Tags: , , , , |

To handle high-volume downloads, NEXT Analytics saves to a file. Having data in a file lets you easily work in other applications or import the data into a database for use in a business intelligence data warehouse. This sample video shows how to download Twitter Followers of any Twitter user, [...]