About Ward Yaternick

Founder of NEXT Analytics Corporation

Metrics from Facebook Insights: Impressions From Posts

The number of impressions that came from posts The number of impressions that came from all of your posts The number of impressions of your Page posts in an Ad or Sponsored Story The number of impressions of your posts in News Feed or Ticker or on your Page The [...]

Metrics in Facebook Insights: Video Views – All

The number of times the videos have been viewed Total number of times page's videos have been viewed for more than 3 seconds Total number of times page's promoted videos have been viewed for more than 3 seconds Total number of times page's videos have been viewed for more than 3 [...]

Metrics in Facebook Insights: Views of Page Content

Number of People who saw any content on your page The number of people who have seen any content associated with your Page Number of people who saw a sponsored story or Ad about your Page The number of people who visited your Page, or saw your Page or one of [...]

Metrics in Facebook Insights: Video Views – Individual

The number of times a certain video was viewed The number of times your video was organically viewed from the beginning to 95% of its length The number of times your video was viewed via paid impression from the beginning to 95% of its length Percentage of viewers at each interval. [...]

Metrics in Facebook Insights: Profile Views – Unique

The number of people who viewed your profile The number of people logged into Facebook who have viewed the Page profile The number of people logged into Facebook who have viewed your Page's profile, broken down by each tab The number of people logged into Facebook who have viewed your Page [...]

Metrics in Facebook Insights: Page Content Shown

The number of times any page content was shown The total number of impressions seen of any content associated with your Page The number of impressions of a Sponsored Story or Ad pointing to your Page The number of times your posts were seen in News Feed or Ticker or on [...]

Metrics in Facebook Insights: Post Reach

The number of people who saw any posts The number of people who saw any of your Page posts The number of people who saw your Page posts in an Ad or Sponsored Story The number of people who saw your Page posts in News Feed or Ticker, or on your [...]

Metrics in Facebook Insights: Number of Engagements

The number of engagements The number of people who engaged with your Page. Engagement includes any click The number of times people clicked on any of your content The number of times people checked into a place The number of times people checked into a place using mobile phones [...]

Metrics in Facebook Insights: Call to Action

Facebook Call To Action The number of CTA Clicks Total number of clicks on the Page CTA button by people who are logged into Facebook Unique number of clicks on the Page CTA button by people who are logged into Facebook

Metrics in Facebook Insights: Number of People Who Engaged

The number of people who engaged The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST The number of your fans who saw any posts on Facebook on a given day. The number of people who clicked on [...]