Our review of google data studio

You can quickly publish nicely laid out dashboards The primary benefit is the rapid delivery of working dashboards. It is a time saver for a web analyst, and gets web data into the hands of the business user. Someone who uses Google Data Studio can produce a dashboard with only a few hours of effort. Google Data [...]

Avoid Google Analytics Data Sampling

This blog describes an easy and free technique to avoid Google Analytics Data Sampling without having to pay for Google Analytics 360 (aka Premium).  If you have Premium, it might save you from the two step process described here. Sampled data is wrong data. There's a lot at stake, if you are publishing wrong data! [...]

What can you do with Un-Sampled Google Analytics Data?

Download un-sampled google analytics data and store it in a personal or corporate database.  This gives you a full range of options for best-in-class tools that convert raw data into business intelligence. Microsoft, Tableau, Qliktech, IBM, SAP, and many other business intelligence tools. You probably have your favourites, or tools that you already own and are [...]

It takes just ten minutes to setup a personal database using free MYSQL

The install (including downloads) will probably take 10 minutes.  It pertains to software that's freely downloaded as of March 10, 2017.  Start by clicking this link and following it’s instructions. Accept all the defaults. https://www.python.org/ftp/python/3.4.0/python-3.4.0.amd64.msi Next, click this link and accept any prompts for Developer or any other default. https://cdn.mysql.com//Downloads/MySQLInstaller/mysql-installer-community-5.7.17.0.msi These steps take only about [...]

Unlocking Cohorts in Web and Social Media Analytics

You don’t need to be Houdini to escape the limitations of your Analytics Service. You just need NEXT Analytics Free or PRO Excel Addin. Although this works equally well for PIWIK , consider this example using Google Analytics. NEXT Analytics can create a cohort much more powerful than Google Analytics, even using Google Analytics’ [...]

YouTube Minutes by Traffic Source

Which Traffic Sources drive the most YouTube minutes? This easy-to-understand YouTube Minutes by Traffic Source dashboard from NEXT Analytics gives you important data about where your most-avid viewers are coming from and how many minutes of your video they watch from that traffic source. YouTube search, suggested videos, annotation, YouTube playlist page, YouTube channel, advertising, [...]

Adwords Campaigns Overview Top 10 by Spend Clicks Value

Adwords Campaigns Overview Top 10 by Spend, Clicks, and Value This fully automated report runs inside Microsoft Excel and helps you recognize which campaigns are your best and worst performers. It automatically fills in the report with data from your Adwords Account and publishes the result as an attractive PDF file or Excel file. Files can [...]