Social Media Masters – Facebook Case Study: Taco Bell part 1

When you’re struggling to optimize your social media strategy one of the best ways to find inspiration is to see what some of the most successful social media juggernauts are doing right. In this Facebook Case Study, I'll be showing you how one of the greats creates reaction-worthy content: With over 10.4 million Facebook fans, [...]

8 Tips to Get More Out of Your Facebook Contests

If you’re thinking about running Facebook contests to get more eyeballs on your brand’s Facebook page, you’ll need a few tricks up your sleeve to do it right. So if you want your audience doing a lot more of this, follow some of our tips for Facebook contests below: Follow the rules: Stick to asking [...]

7 Tips on How to Get the BEST Engagement on Facebook

Question: What should I do to increase activity (likes, comments or shares) on Facebook (business page)? Answer: We’ve heard this question more than a few times. Maybe you have a small business, maybe you’re getting started in your digital marketing adventures, or maybe you just need a new source of inspiration. We’ve compiled a [...]

Metrics in Facebook Insights: Video Views – Unique Viewers

​​The number of times videos played for unique people Total number of times page's videos have been played for unique people to the end, or viewed for more than 30 seconds Total number of times page's videos have been played for unique people for more than 3 seconds Total number of [...]

Metrics in Facebook Insights: Page Views – Total

The number of times your profile was viewed The number of times a Page's profile has been viewed by logged in and logged out people The number of times a Page's profile has been viewed by people not logged into Facebook The number of times a Page’s profile has been viewed [...]