What keywords are driving your Goal Completions?

What keywords are driving your Goal Completions?
Your site has been catalogued by search engines for its keywords and visitors come to your site based on a link to one of your pages. Google Analytics will log the keywords that were in effect at the time of the first click.

These visitors were looking for something. […]

By |October 9th, 2014|Google Analytics, Scripting, Uncategorized|Comments Off

Analyze how Referrals are driving your Goal Completions

Analyze how Referrals are driving your Goal Completions
If you’ve been active in promoting your web site, you will have accrued a number of external sources who drive traffic to your web site. These could be A-List bloggers, industry analysts, critics and fans, and members of your partner or affiliate network.

Reaching out to these groups […]

By |October 9th, 2014|Google Analytics, Uncategorized|Comments Off

How Traffic Source and Medium affects your company’s Goal Completions

Do you care to know how Traffic Source and Medium affects your company’s Goal Completions?
If you know which sources and medium combinations drive highest values in goal completions, you can optimize your marketing activities to promote the more favourable combinations. For example, you can increase or decrease paid advertising or organic search along specific […]

By |October 9th, 2014|Google Analytics, Uncategorized|Comments Off

Google Analytics Monthly Goals Scorecard

This Google Analytics Monthly Goals Scorecard is an Excel Web Analytics report that shows Goal Starts, Completions, Value, and Abandons for the current, previous, and same period one year ago as well as showing the growth and the net change.

You get a trend for twenty Goal values over the past twelve months.

In this sample workbook, only […]

Google Adwords – Ad Group Analytics – Top Ranking and Long Tail Views

This sample spreadsheet lets you see the top ranking Ad Groups by month over one year. When you can see which months and which Ad Groups were performing better, you can imitate the winners and drop the losers. For each Ad Group, in each Month, you get the following data.

Impressions aka ga:impressinos
Ad Clicks aka ga:adClicks
Ad Cost aka ga:adCost
Cost […]

Google Analytics Custom Events Dashboard and Reporting

Google allows you to store information about what a web visitor does while they are using your web site. By default, it gives you a wealth of information, but often you want to track things that are unique to your organization. They provide a couple of ways for you to store your own specific […]

Google Analytics – All-in-one Dashboard

it already has every single metric plotted for the past twelve months. Just click a button, and all your data shows up.

It’s easy to customize. There are three flavors of it, take your pick and customize one of them:

Dark themed charts
Light themed charts
All the charts on one worksheet

There’s nothing to learn. Just is delete […]

By |September 25th, 2014|Dashboard, Example, Excel, Google Analytics|Comments Off

Example Dashboard shows 12 month trend for all Adwords Metrics available in Google Analytics in an Excel spreadsheet

Get a complete 12 month overview of everything that happened relating to Adwords. This easily customizable Dashboard runs inside Excel and is free for users of NEXT Analytics. Just download it, and one click later, you’ll know how well your pay per click campaigns are doing.
Download it

Customize It
It’s a simple Excel spreadsheet, so it’s easy […]

Monthly Trend of Ecommerce Metrics (a Customizable Dashboard)

All of the metrics relating to Ecommerce, conveniently in one screen. Shows the trend of values for every metric over a 12 month period.

Get the spreadsheet here:google-analytics-ecommerce-metrics

Click the Refresh Data button on the ribbon bar. Your own data will show.
Customize It
Open the worksheet named “_actions”.

Change the year and month to a 12 month range […]

By |September 18th, 2014|Dashboard, Example, Google Analytics, Scripting|Comments Off

How To Configure a Multi-Profile Report

Google Analytics allows you to create subsets of your web site data; each one is known as a PROFILE. It’s quite common for companies to create a PROFILE for each operational division of their business. For example, this might mean each country unit has its own PROFILE. Alternatively, it might be something other than […]