How To Build Reports and Dashboards with Multiple Google Analytics Views
How I Use Excel to Reduce Page Bounces and Improve My Conversions
In my role as CTO of NEXT Analytics, I see a lot of dashboards going through my inbox. Over the years, I’ve seen literally thousands of dashboards, all built by experts from all over the world. I have a confession to make :), I don’t actually use any […]
Discover the channels that drive the sales of your best and worst sellers
This is one immediately useful topic that you can invest your time and get a true payback.
Start by getting Google Analytics dimensions “Source and Medium” and eCommerce “products” for the past year into an Excel Spreadsheet.
This will show you:
For each product, which channel performs better
For each channel, which […]
What keywords are driving your Goal Completions?
Your site has been catalogued by search engines for its keywords and visitors come to your site based on a link to one of your pages. Google Analytics will log the keywords that were in effect at the time of the first click.
These visitors were looking for something. It’s […]
Analyze how Referrals are driving your Goal Completions
If you’ve been active in promoting your web site, you will have accrued a number of external sources who drive traffic to your web site. These could be A-List bloggers, industry analysts, critics and fans, and members of your partner or affiliate network.
Reaching out to these groups and […]
Do you care to know how Traffic Source and Medium affects your company’s Goal Completions?
If you know which sources and medium combinations drive highest values in goal completions, you can optimize your marketing activities to promote the more favourable combinations. For example, you can increase or decrease paid advertising or organic search along specific channels.
This Google Analytics Monthly Goals Scorecard is an Excel Web Analytics report that shows Goal Starts, Completions, Value, and Abandons for the current, previous, and same period one year ago as well as showing the growth and the net change.
You get a trend for twenty Goal values over the past twelve months.
In this sample workbook, only Goal […]
Google allows you to store information about what a web visitor does while they are using your web site. By default, it gives you a wealth of information, but often you want to track things that are unique to your organization. They provide a couple of ways for you to store your own specific data […]