Unlocking Cohorts in Web and Social Media Analytics

You don’t need to be Houdini to escape the limitations of your Analytics Service. You just need NEXT Analytics Free or PRO Excel Addin. Although this works equally well for PIWIK , consider this example using Google Analytics. NEXT Analytics can create a cohort much more powerful than Google Analytics, even using Google Analytics’ [...]

The Biggest Surprise of the 2016 LA Auto Show!

People love cars. People love posting about cars on Instagram. Analyzing the Los Angeles Auto Show grams was fun for us because it gave us so much data to work with. Car brands from all over the world touched down in California to show off their brand new vehicles. Porsche, Maserati, Ferrari - the usual [...]

Metrics in Facebook Insights: Video Views – Total Impressions

The number of people who viewed a video The number of people who viewed your video organically from the beginning to 95% of its length The number of people who viewed your video via paid impression from the beginning to 95% of its length The number of people who viewed at [...]

Adwords Campaigns Overview Top 10 by Spend Clicks Value

Adwords Campaigns Overview Top 10 by Spend, Clicks, and Value This fully automated report runs inside Microsoft Excel and helps you recognize which campaigns are your best and worst performers. It automatically fills in the report with data from your Adwords Account and publishes the result as an attractive PDF file or Excel file. Files can [...]

Analyze how Referrals are driving your Goal Completions

Analyze how Referrals are driving your Goal Completions If you’ve been active in promoting your web site, you will have accrued a number of external sources who drive traffic to your web site. These could be A-List bloggers, industry analysts, critics and fans, and members of your partner or affiliate network. Reaching out to these [...]

Compare your social media achievements to your competitors

  How does your Facebook Page's performance compare to your competitors? Keeping your company's social media presence current and engaging is a big commitment. To know if it is helping, one thing you should do is compare your social media achievements to your competitors. Higher numbers means your fans approve of your efforts. Low numbers means you have [...]

Learn how well your competitors are doing on social media (facebook)

Social Media -- Facebook Fan Page Tracking Made Easy People are doing their shopping online. They look for reviews and customer testimonials online, in social media. More than ever before, doing well in social media is the competitive advantage you need. Make sure you are watching how they're doing. Don't be caught off guard, adjust your [...]