What do you know about visitors to your Fan Page?

The Facebook Fan Page Visitor Demographics spreadsheet provides details about visitors to your fan page:

• Visits by gener/age category
• Visits by country
• People talking about your fan page

This is incredibly useful to be more effective at any of the following things which you probably do (or should be doing):

• what to say while you're building your community
• what contest to run,
• what app to offer,
• what to say in your survey,
• what to say in your blog,
• what news to announce, 
• where to target your ads and what to say

Here's the report as it appears in Excel.

To see it in Excel, get the free spreadsheet here: Excel 2007/2010 or for Excel 2003.  

If you have Next Analytics, your own data shows (at the click of a button). Next Analytics for Excel v3.3.1 or higher required.

The workbook also includes a worksheet with a list of all the pages you Like and the pages you have Administrator privileges for (required for Facebook Insights reporting).