This report focuses on What's Changed (from the previous reporting period).  You see trends as they emerge. 

• Changes in traffic by Campaign.
• Changes that occur by referring sites.
• Which pages are being landed on more or less frequently than before
• New phrases being searched, 
• Old phrases no longer being searched
• Changes in geographical location of visitors

These reports run on a rolling two week basis. They compare the results for the past two weeks against the results for the two week period prior. 

The report focuses what's changed from period to period; this helps you to discover important trends and patterns as they are happening and adjust your marketing plans accordingly.

Available on request. Ask us about WhatsChanged-AdwordCampaign.xls.