Use this dashboard to know which Traffic Sources are the most effective at driving visits to your site. What do you know about each Traffic Source that brings people to your site? Which of the landing pages are proving to be more effective?

The Landing Page spreadsheet segments the data by each traffic source: Direct, Search, Referral, and Paid. All of your top landing pages are shown, starting with the most effective ones. You can see its number of visits, average time on site, and bounce rate for each of these segments.

For each of the four traffic segments, you can see:

• Which page they land on
• How many visits the traffic source generated
• How long the average visit lasted (not just the page); and
• What percent of visits resulted in a bounce.

You can answer important questions like:

• Do paid ads generate more bounces?
• Are your search engine optimization activities resulting in more frequent and long enough visits?

Download LandingPageAnalysis.XLSX or LandingPageAnalysis.XLS, open in Microsoft Excel and click Refresh on the Next Analytics menu. You will be prompted for your Google Analytics account, password and the website profile of interest. Next Analytics for Excel required to refresh data.

With this report, you can compare the behavior of your visitors as segmented by the traffic source. This will help you to measure and adjust SEO activities, web site structure, and content.