Excel Web Analytics shows Trends of Your Website Traffic Sources

This dashboard workbook combines both long-term trends and multiple segmentation in an easy-to-read report. The top sources, from all mediums, are tracked over a thirteen month period. A summary of traffic by medium is included with percentage change over the previous month. 

The top sources are arrayed across eight different visitor segments to show you which segments are bringing you traffic through which sources. Segments shown:

  • All Visits
  • New Visitors
  • Returning Visitors
  • Paid Search Traffic
  • Non-Paid Search Traffic
  • Search Traffic
  • Direct Traffic
  • Referral Traffic
  • Visits with Conversions
  • Visits with Transactions
  • Mobile Traffic
  • Non-bounce Visits

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Download TrafficSourcesTrends.XLS or TrafficSourcesTrends.XLSX, open in Microsoft Excel, and then click Refresh on the Next Analytics menu.

Next Analytics for Excel required to refresh data