Excel Web Analytics: visits, recency, volume, duration, page views

This report is a quick overview of some key metrics relating to how often they visit, how long it is between visits, volume of visits, duration, and number of pages. You can also see which pages are growing in popularity the fastest.

There's actually two dashboards here. The first is for the past 14 days, and the second shows the current month to date.

visit analysis last calendar month 600

Report on Past 14 days: download XLSX or XLS. Report on last calendar month: download XLSX. Open in Microsoft Excel and click Refresh on the Next Analytics menu. You will be prompted for your Google Analytics account, password and website profile.

Next Analytics for Excel required to refresh data.

The data comes from Google Analytics which lets you segment this report to see how behavior changes. As well as custom segments and filtering, you can choose from pre-defined segments.

  • All Visits
  • New Visitors
  • Returning Visitors
  • Paid Search Traffic
  • Non-Paid Search Traffic
  • Search Traffic
  • Direct Traffic
  • Referral Traffic
  • Visits with Conversions
  • Visits with Transactions
  • Mobile Traffic
  • Non-bounce Visits