Analyze Multiple Segments: Why do it?

In many cases, you might want to analyze multiple segments in order to:

  • put them on the same report to compare them
  • combine them for a subtotal
  • look for outliers

Only NEXT Analytics offers the ability to analyze multiple segments in the same report, even if the segment refers to a different View.

How to Choose More than One Segment for Your Report

There are several ways that NEXT Analytics software allows you to select which Segments are included in a report.

Analyze Multiple Segments

You can see that the default is a Single Segment.

You can add that segment, plus others, to a list, and use a Saved List.

You can also specify “All Segments” and exclude any that are in the list.

Distribute Your Findings

After your analysis is complete, you can easily distribute reports and dashboards that let people analyze multiple segments.

  • Microsoft Excel; or
  • Google Spreadsheet; or
  • Google Data Studio; or
  • Microsoft PowerBI
  • Store in a database for BI tools access

Avoid Data Sampling

When Google Analytics evaluates what is to be included in a segment, it has to look at the entire data set of the View.  This can sometimes trigger data sampling, even if the segment itself results in a small subset.

If you have Google Analytics 360 (aka Premium), you can avoid that by using this approach.

If you don’t then your only option is to create a new View, that filters

Action You Could Take From Here

NEXT Analytics is easily downloaded and is available as a free version, as well as a PRO version which has quotas removed and extra power-features enabled.

If you have already installed NEXT Analytics, refer to this document to learn how to take advantage of this feature: User Manual (PDF, Windows Version)