It is quite common that you might need to analyze multiple segments in the same report. You can either sort and compare them, to see the highest or the lowest metrics. Or you can combine them to get a sum or an average.

What is a Segment?

Google Analytics allows a web analyst to define a segment. This is a form of filtering; it filters all the data that applies to a web property prior to making any dynamic calculations or determine what data comes back in the form of rows and columns in a data set.

The Purpose For Having Multiple Segments


Most organizations create custom segments to divide their web traffic. They do this for a variety of reasons including, but not limited to:

  • marketing campaigns
  • territories
  • product groups
  • groups of pages on a web site that represent a special interest

Choose More than One Segment for Your Report

There are several ways that NEXT Analytics software allows you to select which Segments are included in a report:

  • Single Segment (this is just a filter on the dimensions and metrics that you choose)
  • A Saved List of segments
  • All Segments from the web property

If you choose “All”, then you can create a Saved List of Segments to “not include” from the All list.

analyze multiple segments

Dynamically Create Custom Segments

Perhaps you didn’t really want to use multiple segments. Maybe it is better for you to create a new segment that incorporates the rules of many segments into a single expression. The good news is that you can create one within NEXT Analytics. When you do this, your segment is portable to any Google Login or Web Property, which makes it extremely versatile as well as easy to administer.

how to define a dynamic segment

Distribute Your Findings

After your analysis is complete, you can easily distribute dashboards that show multiple Google Analytics Views by using the following services (with the click of a single button).

  • Google Spreadsheet; or
  • Google Data Studio; or
  • Microsoft Excel; or
  • Microsoft PowerBI
  • Store in a database for BI tools access

Conclusion about why you would analyze multiple segments

The ability to analyze multiple segments at once is a significant added value over using the basic Google Analytics capabilities.

Action You Could Take From Here

NEXT Analytics is easily downloaded and is available as a free version, as well as a PRO version which has quotas removed and extra power-features enabled.

If you have already installed NEXT Analytics, refer to this document to learn how to take advantage of this feature: User Manual (PDF, Windows Version)