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Campaign analysis

campaignanalysis3_thumb.jpgThis example starts with a simple database query and builds a quick dashboard measuring the success of marketing campaigns. Based on the historical results, we also provide a forecast of revenue from the new leads generated.

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Analysis of email campaign results

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Nextanalytics is able to calculate targets using business rules.  Once the set of targets is established, Nextanalytics can show the values in a crosstab as comparisons to the targets.

This example is a demonstration of those capabilities.

 

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Data to Dashboard

Nextanalytics lets you dynamically create and maintain content for your dashboards. This lets you evolve your metrics and KPIs as your business needs change without impact on your IT budget. We’re going to demonstrate how to populate our Open Source Dashboard with metrics that you can custom design for your own needs.

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Even though we’re using our own dashboard, this technique would also work with any web page, portal, or dashboard that you might already have.
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Iterative sorting, filtering and more

population_thumb.pngWhen dealing with analytics, there are times that a combination of filtering, sorting and calculations are wanted. Because of the limitations and complexity of many business reporting solutions, it has become common practice to extract the data and manually finish the analysis in a spreadsheet like Microsoft Excel. That extra effort is not required with nextanalytics -- it is a simple matter to perform almost any combination of filtering, sorting and common calculations like growth or net change.

 

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Top sellers across product lines

productlinecomparison4_thumb.pngNextanalytics can perform OLAP slice and dice operations to isolate data.  To do this, it takes advantage of the easy way in which it can create crosstabs from SQL data.

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Profiling sales volume

orderprofile1_thumb.pngSales reports are full of numbers, big and small, but everyone tends to focus on the big numbers because they are easy to find by sorting. It is nice to be able to celebrate the big wins, but what happens when the bulk of your sales are smaller order sizes? How do you know if one channel or salesperson or product line is performing better than another? Tough question, but with nextanalytics, there is an easy solution.

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Actual sales versus quota

ex244.4_thumb.pngComparing actual sales to quota sometimes requires the comparison of data from different systems. With nextanalytics, comparisons and merging of information fromm spreadsheets and multiple database queries is easily handled.

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Customer profitability over time

custprofittime5_thumb.pngEnhancing your dashboard with insightful reports is an analytics challenge, one which Nextanalytics was designed for. In this example, we take a simple revenue and expense report and with just a few simple steps, produce a highlighted report showing customer profitability trends.

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Customer profit by account
custprofit5_thumb.pngA highly desired CRM system report, the customer profitability report brings attention to customer accounts that bring more than normal profits into the business. Executives want to know who they are so actions can be taken to keep those accounts active and try to replicate the success with other accounts.
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Distribution of selections

ex245.8_thumb.jpgAnalysing the distribution of numeric values, such as those found in surveys, demonstrates unique benefits of using NextAnalytics as your processing engine.

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Year-over-year sales report

Most CRM applications and sales reporting portals include a historical comparison report, usually year-over-year or simply this period compared to last year. With nextanalytics, that simple report is just the starting point for understanding how your business has changed.

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Benford analysis the easy way
As interest in fraud detection grows, the use of Benford analysis is growing in the audit community. This technique relies on comparing the distribution of the leftmost digit in a set of numbers to a theoretical distribution. This is something nextanalytics does with ease - no spreadsheet forumlas to copy or break, adapting to new data sets with almost no effort.
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Integrating nextanalytics with Google Charts

Our open source integration examples includes the ability for nextanalytics to supply data to Google Charts and shows how you can easily build this into a dashboard of your own.

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Calculating growth and net change

Calculating Net Change and Growth is one of the most basic but most popular reports to evaluate sales from period to period. 

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Recognize trends and outliers through normalization
Simplify your numbers using Nextanalytics normalization; it helps you to recognize trends, patterns, and outliers easier.
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Determine the best and the worst by ranking

Who are your top performers? What were the best months? What and what were the best overall?

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Exploring product sales
With nextanalytics, it is easy to analyse transaction information from a simple database query with no metadata definition or cube construction required. In this example, we will touch on a number of the simple-yet-powerful capabilities of nextanalytics to show how easy it is to explore product sales over time from a simple database query or data file.
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Determine the distribution of top and bottom performers

This is a two part example. In the first part, we look at the distribution of individual performance ratings in each month.  In the second part, we look at the distribution of performance ratings of an individual across the months. 

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Wide range of comparison operations

In many situations, analytics are just another word for comparing one set of values to another.

Nextanalytics lets you compare anything to anything, even if they are from different data sources.

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MDX Challenge

Can MDX do what nextanalytics does? One of our blogs explored this point. A well known blogger and industry veteran Mosha Pasumansky, accepted the comment as a challenge to demonstrate that MDX could indeed easily produce the sample analytic posed in the blog. Please note, it wasn't actually a very tough analytic, as compared to the other examples we've been walking you through.  In any case, the ensuing interaction was enjoyable for everyone who checked in. Mosha wrote a great post in his own blog and was successful in proving that MDX was easily capable of delivering on the sample query.  His response can be found verbatim here.  

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Example of Maani Chart Integration

Here's a set of charts using the Maani pakage.  See: www.maani.us to learn more about this very good package.

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