Metrics in Facebook Insights: Page Views – Total

The number of times your profile was viewed The number of times a Page's profile has been viewed by logged in and logged out people The number of times a Page's profile has been viewed by people not logged into Facebook The number of times a Page’s profile has been viewed [...]

Metrics in Facebook Insights: Page User Demographics

Page User Demographics The total number of people who have liked your Page. Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. Aggregated Facebook location data, sorted by city, about the people who like your Page. Aggregated Facebook location [...]

Metrics in Facebook Insights: Video Views – All

The number of times the videos have been viewed Total number of times page's videos have been viewed for more than 3 seconds Total number of times page's promoted videos have been viewed for more than 3 seconds Total number of times page's videos have been viewed for more than 3 [...]

Metrics in Facebook Insights: Views of Page Content

Number of People who saw any content on your page The number of people who have seen any content associated with your Page Number of people who saw a sponsored story or Ad about your Page The number of people who visited your Page, or saw your Page or one of [...]

Metrics in Facebook Insights: Profile Views – Unique

The number of people who viewed your profile The number of people logged into Facebook who have viewed the Page profile The number of people logged into Facebook who have viewed your Page's profile, broken down by each tab The number of people logged into Facebook who have viewed your Page [...]