Social Media Masters – Facebook Case Study: Taco Bell part 1

When you’re struggling to optimize your social media strategy one of the best ways to find inspiration is to see what some of the most successful social media juggernauts are doing right. In this Facebook Case Study, I'll be showing you how one of the greats creates reaction-worthy content: With over 10.4 million Facebook fans, [...]

7 Tips on How to Get the BEST Engagement on Facebook

Question: What should I do to increase activity (likes, comments or shares) on Facebook (business page)? Answer: We’ve heard this question more than a few times. Maybe you have a small business, maybe you’re getting started in your digital marketing adventures, or maybe you just need a new source of inspiration. We’ve compiled a [...]

Metrics in Facebook Insights: Page User Demographics

Page User Demographics The total number of people who have liked your Page. Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. Aggregated Facebook location data, sorted by city, about the people who like your Page. Aggregated Facebook location [...]

Metrics in Facebook Insights: Views of Page Content

Number of People who saw any content on your page The number of people who have seen any content associated with your Page Number of people who saw a sponsored story or Ad about your Page The number of people who visited your Page, or saw your Page or one of [...]

Metrics in Facebook Insights: Page Reactions

Page Reactions Daily total post "like" reactions of a page Daily total post "love" reactions of a page Daily total post "wow" reactions of a page Daily total post "haha" reactions of a page Daily total post "sorry" reactions of a page Daily total post "anger" reactions of [...]

Metrics in Facebook Insights: Engagement by User

​​Page Post Engagement by User The number of people who clicked anywhere in your post without generating a story The number of people who took a negative action in your post (e.g., hid it) Number of unique people who are logged into Facebook and clicked on the CTA button, broken down [...]

Analyze Facebook Posts for Any Fan Page and Any Date Range

Optimize and Report on the results of your Facebook Posting Wouldn't you want to know which posts caused the best reactions? Is overall performance improving or getting worse? Which post types perform the best? Compare your posts and their results with your competitors! With Facebook reports, you can't do this. The only way is through Page [...]