Advantages to Downloading Your Web and Social Media Data

Many people are finding that web based analytics by Google and Facebook are not sufficient. They seek better analysis, better security, and better means of distributing information. The answer is to download data and use Business Intelligence platforms and tools. We think Business Intelligence will bring a new era of usefulness to web and social [...]

How Traffic Source and Medium affects your company’s Goal Completions

Do you care to know how Traffic Source and Medium affects your company's Goal Completions? If you know which sources and medium combinations drive highest values in goal completions, you can optimize your marketing activities to promote the more favourable combinations. For example, you can increase or decrease paid advertising or organic search along specific [...]