Metrics in Facebook Insights: People Talking About This

People Talking About This Page Stories "People talking about this" The number of stories created about your Page (Stories) The number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one [...]

Metrics in Facebook Insights: Engagement by User

​​Page Post Engagement by User The number of people who clicked anywhere in your post without generating a story The number of people who took a negative action in your post (e.g., hid it) Number of unique people who are logged into Facebook and clicked on the CTA button, broken down [...]

Facebook People Talking About This Fan Page

The number of people sharing stories about your page. These stories include liking your page, posting to your page's wall, liking, commenting on or sharing one of your page posts, answering a question you posted, RSVPing to one of your events, mentioning your page, phototagging your page or checking in at your place. Name: facebook [...]

Facebook Age and Gender of People Talking About This Fan Page

The number of people talking about the page, split demographically by age and gender. Name: facebook talking about this gender and age.xlsx Keywords: Facebook, talking about this, demographics, gender, age Download: facebook-talking-about-this-gender-and-age.xlsx