This is another great excel widget that tells you how long it takes to convert a customer to their first eCommerce transaction. It was contributed by Ani Lopez of Cardinal Path.

As a marketer, this is vital information. You are effectively measuring your messaging as well as how efficient your funnel is, according to what actually happens through real customer behavior.

By knowing this information can help make business decisions. For example, you can consider various incentives to either accelerate their purchase, or use the time to encourage them to upsize their order. You can conduct independent lead nurturing campaigns for those who have entered the funnel without actually purchasing yet. Knowing how many days help with all these marketing and sales activities.

So, bottom line, it would be very useful to know how quickly you are converting your website visitors into customers. 

So why is this widget useful? Google Analytics, with a bit of time spent setting up the eCommerce, is free. If you already own Next Analytics, you can get this valuable data for free, otherwise the cost is only $199/year. Join the many hundreds of customers who think that Next Analytics offers great value.

Since it is one of our new version 4 widgets, you can incorporate it quite easily into an existing spreadsheet or as the basis of a new one. And it wil work on both the Windows and MAC platforms.

Name: google analytics days to transaction.xlsx 
Keywords: Google Analytics, Ecommerce

This widget is available for Excel 2007 and above and is refreshed with Next Analytics.

Thanks to Ani Lopez of dynamical.biz for the inspiration behind this widget.