Measuring marketing efforts is all about measuring money.

Unfortunately, customers don't always cooperate. They'll see a mention of your brand, they'll visit your web site, as well as Facebook and Twitter to check you out, they might see a print ad. Each time, they'll visit your web site to confirm what they heard.

So, one valid question is, How many visits do your website visitors make before they become customers?

HERE'S A HANDY WIDGET YOU CAN ADD TO ANY SPREADSHEET that tells you how many visits they made before they purchased something. It gives you an idea of their engagement, their adherence to your brand, and a sense of whether or not you need to invest in other forms of marketing.

Using our widgets is easy. Watch the videos on our demo page to see it in action.

Name: google analytics visits to transaction.xlsx 
Keywords: Google Analytics, Ecommerce

This widget is available for Excel 2007 and above and is refreshed with Next Analytics.

Thanks to Ani Lopez of dynamical.biz for the inspiration behind this widget.