The Original Analytics Edge

Delivering Modern Advanced Analytics since 2010

How to Spot eCommerce Trends

Trends in your eCommerce

Your eCommerce reports will often look like a line graph. You can view the ongoing progress of your conversions, but what is important from a business perspective is trends. Business people need to compare sales from previous periods to current periods.

NEXT Analytics makes that easy. Our product has a variety of features intended to make comparing data […]

Verify Your Shopping Cart Data

A Concern About Accuracy

We at Next Analytics were recently contacted by a business person who believed that their Google Analytics data was flawed. Our client explained that they used an eCommerce platform for everything, including the shopping cart. The client was confident that their transactions were not all being captured by GA and wanted to verify what was […]

5 reasons To Download Google Analytics Data to Your Own Database

Your company uses services: CRM, HR, Ads, Marketing and many more services. Knowing this, management demands reports that blend the data from all these sources, including data from web and social media companies.

You are the web analyst. That means you are knowledgable in the free reporting that’s available from Google, Facebook, Twitter, Instagram, and others. You also know that to […]

An Easy Way to Improve Your Facebook Content and Ad Targetting

Five Reasons You Should Care About the Reach Metric when planning your Facebook Ads.

Reach is a metric  from Facebook that tells how many people saw an ad.

Reach is not the same as a person seeing an Ad multiple times, nor is it the same as someone clicking on the ad. These are different metrics, available separately.

By seeing how many people […]