The Original Analytics Edge
Delivering Modern Advanced Analytics since 2010
Trends in your eCommerce
Your eCommerce reports will often look like a line graph. You can view the ongoing progress of your conversions, but what is important from a business perspective is trends. Business people need to compare sales from previous periods to current periods.
NEXT Analytics makes that easy. Our product has a variety of features intended to make comparing data […]
A Concern About Accuracy
We at Next Analytics were recently contacted by a business person who believed that their Google Analytics data was flawed. Our client explained that they used an eCommerce platform for everything, including the shopping cart. The client was confident that their transactions were not all being captured by GA and wanted to verify what was […]
Your company uses services: CRM, HR, Ads, Marketing and many more services. Knowing this, management demands reports that blend the data from all these sources, including data from web and social media companies.
You are the web analyst. That means you are knowledgable in the free reporting that’s available from Google, Facebook, Twitter, Instagram, and others. You also know that to […]
Five Reasons You Should Care About the Reach Metric when planning your Facebook Ads.
Reach is a metric from Facebook that tells how many people saw an ad.
Reach is not the same as a person seeing an Ad multiple times, nor is it the same as someone clicking on the ad. These are different metrics, available separately.
By seeing how many people […]