Blog192019-07-08T06:39:22-04:00

Web Analytics Reporting from a Database

Why you, as a businessperson or web analyst, should put your web analytics data on a database. Google Analytics is free to use. It is relatively easy to incorporate into an existing webpage. It generates reports that meet most simple needs of a business. Beyond that, there are a number of challenges to working with Google Analytics. Google Analytics [...]

Verify Your Shopping Cart Data

A Concern About Accuracy We at Next Analytics were recently contacted by a business person who believed that their Google Analytics data was flawed. Our client explained that they used an eCommerce platform for everything, including the shopping cart. The client was confident that their transactions were not all being captured by GA and wanted to verify what was [...]