Metrics in Facebook Insights: Profile Views – Unique

The number of people who viewed your profile The number of people logged into Facebook who have viewed the Page profile The number of people logged into Facebook who have viewed your Page's profile, broken down by each tab The number of people logged into Facebook who have viewed your Page [...]

Metrics in Facebook Insights: Profile Views – Unique2017-02-12T13:04:55-04:00

Metrics in Facebook Insights: Page Content Shown

The number of times any page content was shown The total number of impressions seen of any content associated with your Page The number of impressions of a Sponsored Story or Ad pointing to your Page The number of times your posts were seen in News Feed or Ticker or on [...]

Metrics in Facebook Insights: Page Content Shown2017-02-12T13:04:55-04:00

Metrics in Facebook Insights: Post Reach

The number of people who saw any posts The number of people who saw any of your Page posts The number of people who saw your Page posts in an Ad or Sponsored Story The number of people who saw your Page posts in News Feed or Ticker, or on your [...]

Metrics in Facebook Insights: Post Reach2017-02-12T13:04:56-04:00

Metrics in Facebook Insights: Number of Engagements

The number of engagements The number of people who engaged with your Page. Engagement includes any click The number of times people clicked on any of your content The number of times people checked into a place The number of times people checked into a place using mobile phones [...]

Metrics in Facebook Insights: Number of Engagements2017-02-12T13:04:56-04:00

Metrics in Facebook Insights: Call to Action

Facebook Call To Action The number of CTA Clicks Total number of clicks on the Page CTA button by people who are logged into Facebook Unique number of clicks on the Page CTA button by people who are logged into Facebook

Metrics in Facebook Insights: Call to Action2017-02-12T13:04:56-04:00

Metrics in Facebook Insights: Number of People Who Engaged

The number of people who engaged The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST The number of your fans who saw any posts on Facebook on a given day. The number of people who clicked on [...]

Metrics in Facebook Insights: Number of People Who Engaged2017-02-12T13:04:56-04:00

Metrics in Facebook Insights: People Talking About This

People Talking About This Page Stories "People talking about this" The number of stories created about your Page (Stories) The number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one [...]

Metrics in Facebook Insights: People Talking About This2017-02-12T13:04:56-04:00

Metrics in Facebook Insights: Page Reactions

Page Reactions Daily total post "like" reactions of a page Daily total post "love" reactions of a page Daily total post "wow" reactions of a page Daily total post "haha" reactions of a page Daily total post "sorry" reactions of a page Daily total post "anger" reactions of [...]

Metrics in Facebook Insights: Page Reactions2017-02-12T13:04:56-04:00

Metrics in Facebook Insights: Engagement by User

​​Page Post Engagement by User The number of people who clicked anywhere in your post without generating a story The number of people who took a negative action in your post (e.g., hid it) Number of unique people who are logged into Facebook and clicked on the CTA button, broken down [...]

Metrics in Facebook Insights: Engagement by User2017-02-12T13:04:57-04:00