Automated Daily Performance Reports

This fully automated cloud-based report examines data each day and based on the daily data, it identifies as an item as in being in the top 33%, middle 33%, and bottom 33%. That's where the high medium and low come from. It's possible to go more or less granular: quartiles, quintiles, percentiles, above/below average, and [...]

Automated Daily Performance Reports2019-03-18T16:38:47-04:00

How Next Analytics helps with Facebook Advertising

What does this look like to you? It is web analytics data pertaining to a company’s Facebook advertising. In terms of web analytics data, this table is full of golden information. Unfortunately, it is not arranged in a way that makes it easy to immediately see the results. With Next Analytics, you can obtain [...]

How Next Analytics helps with Facebook Advertising2019-03-18T15:40:17-04:00

What You Need To Know about Facebook’s Latest Ad Format: Facebook Collection

After months of hushed rumours, Facebook quietly announced their newest ad format - Facebook Collection - this week. The format is an e-commerce dream: a mobile ad with a feature video or image, with a product carousel underneath it. When the user clicks a product, Facebook launches an instantly loaded ecommerce page, with a user experience similar [...]

What You Need To Know about Facebook’s Latest Ad Format: Facebook Collection2017-04-07T10:21:32-04:00

AWESOME Facebook Ad Examples to Inspire You

Is it a slow day at work? Are you struggling to come up with a new ad? Is the whole team sick and tired of trying to come up with ads that don’t seem to get any engagement? Today on the blog, I’m going to show you some great Facebook ad examples to help get your creatives [...]

AWESOME Facebook Ad Examples to Inspire You2017-04-07T13:21:04-04:00

Metrics in Facebook Insights: Video Views – Unique Viewers

​​The number of times videos played for unique people Total number of times page's videos have been played for unique people to the end, or viewed for more than 30 seconds Total number of times page's videos have been played for unique people for more than 3 seconds Total number of [...]

Metrics in Facebook Insights: Video Views – Unique Viewers2017-02-12T13:04:54-04:00

Metrics in Facebook Insights: Page Views – Total

The number of times your profile was viewed The number of times a Page's profile has been viewed by logged in and logged out people The number of times a Page's profile has been viewed by people not logged into Facebook The number of times a Page’s profile has been viewed [...]

Metrics in Facebook Insights: Page Views – Total2017-02-12T13:04:54-04:00

Metrics in Facebook Insights: Page User Demographics

Page User Demographics The total number of people who have liked your Page. Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. Aggregated Facebook location data, sorted by city, about the people who like your Page. Aggregated Facebook location [...]

Metrics in Facebook Insights: Page User Demographics2017-02-12T13:04:54-04:00

Metrics from Facebook Insights: Impressions From Posts

The number of impressions that came from posts The number of impressions that came from all of your posts The number of impressions of your Page posts in an Ad or Sponsored Story The number of impressions of your posts in News Feed or Ticker or on your Page The [...]

Metrics from Facebook Insights: Impressions From Posts2017-02-12T13:04:55-04:00

Metrics in Facebook Insights: Video Views – All

The number of times the videos have been viewed Total number of times page's videos have been viewed for more than 3 seconds Total number of times page's promoted videos have been viewed for more than 3 seconds Total number of times page's videos have been viewed for more than 3 [...]

Metrics in Facebook Insights: Video Views – All2017-02-12T13:04:55-04:00

Metrics in Facebook Insights: Views of Page Content

Number of People who saw any content on your page The number of people who have seen any content associated with your Page Number of people who saw a sponsored story or Ad about your Page The number of people who visited your Page, or saw your Page or one of [...]

Metrics in Facebook Insights: Views of Page Content2017-02-12T13:04:55-04:00