Automated Daily Performance Reports

This fully automated cloud-based report examines data each day and based on the daily data, it identifies as an item as in being in the top 33%, middle 33%, and bottom 33%. That's where the high medium and low come from. It's possible to go more or less granular: quartiles, quintiles, percentiles, above/below average, and [...]

Automated Daily Performance Reports2019-03-18T16:38:47-04:00

Verify Your Shopping Cart Data

A Concern About Accuracy We at Next Analytics were recently contacted by a business person who believed that their Google Analytics data was flawed. Our client explained that they used an eCommerce platform for everything, including the shopping cart. The client was confident that their transactions were not all being captured by GA and [...]

Verify Your Shopping Cart Data2019-02-05T16:50:10-04:00

5 reasons To Download Google Analytics Data to Your Own Database

Your company uses services: CRM, HR, Ads, Marketing and many more services. Knowing this, management demands reports that blend the data from all these sources, including data from web and social media companies. You are the web analyst. That means you are knowledgable in the free reporting that’s available from Google, Facebook, Twitter, Instagram, [...]

5 reasons To Download Google Analytics Data to Your Own Database2018-03-29T07:06:01-04:00

Support for Version 4 of Google Analytics Reporting API 

Version 4 of the API lets you access the following new features: Multiple Date Ranges Show both for comparison; or Google will automatically subtract metrics to show the delta Histogram Buckets     "dimensions":[     {       "name":"ga:sessionCount",       "histogramBuckets":["1","10","100","200","400"]     }], Metric Expressions "metrics":[ {   "expression":"ga:goal1Completions/ga:goal1Starts",   [...]

Support for Version 4 of Google Analytics Reporting API 2017-12-19T08:49:25-04:00

An Alternative Way to Create a Google Analytics segment

NEXT Analytics presents An Alternative Way to Create a Google Analytics Segment! A segment created by NEXT Analytics is just as powerful as one created using Google Analytics. In many ways it is more versatile and easier to administer. Perhaps you need a segment that doesn't exist, and you only need it for one query. Perhaps [...]

An Alternative Way to Create a Google Analytics segment2017-05-08T14:07:23-04:00

How to Implement Unsampled Data Access using Analytics 360

After you have purchased Analytics 360, it is very convenient to continue with the interactive dashboards. But sometimes your requests result in sampling conditions (greater than 500,000) sessions. Click the button that appears on your ribbon bar (in Windows), and you can get more detail which query is being sampled. At that point, you need to [...]

How to Implement Unsampled Data Access using Analytics 3602017-05-08T06:01:26-04:00

Our review of google data studio

You can quickly publish nicely laid out dashboards The primary benefit is the rapid delivery of working dashboards. It is a time saver for a web analyst, and gets web data into the hands of the business user. Someone who uses Google Data Studio can produce a dashboard with only a few hours of effort. Google Data [...]

Our review of google data studio2017-04-25T03:27:43-04:00

Avoid Google Analytics Data Sampling

This blog describes an easy and free technique to avoid Google Analytics Data Sampling without having to pay for Google Analytics 360 (aka Premium).  If you have Premium, it might save you from the two step process described here. Sampled data is wrong data. There's a lot at stake, if you are publishing wrong data! [...]

Avoid Google Analytics Data Sampling2017-05-08T05:58:36-04:00

Learn to analyze multiple segments and why you should do it

Analyze Multiple Segments: Why do it? In many cases, you might want to analyze multiple segments in order to: put them on the same report to compare them combine them for a subtotal look for outliers Only NEXT Analytics offers the ability to analyze multiple segments in the same report, even if the segment refers [...]

Learn to analyze multiple segments and why you should do it2017-05-08T12:31:24-04:00

Google Analytics Multi-View Analysis

Main Reason to do Multi-View Analysis It's very common to hit the maximum number of goals that a View supports.  Web analysts will create additional Views as new Goals are introduced. They do this because they don't want to delete or re-use old goals because they are still historically relevant. Many people therefore would like [...]

Google Analytics Multi-View Analysis2017-05-08T09:35:15-04:00