An Easy Way to Improve Your Facebook Content and Ad Targetting

Five Reasons You Should Care About the Reach Metric when planning your Facebook Ads. Reach is a metric  from Facebook that tells how many people saw an ad. Reach is not the same as a person seeing an Ad multiple times, nor is it the same as someone clicking on the ad. These are different [...]

An Easy Way to Improve Your Facebook Content and Ad Targetting 2018-03-28T16:46:07+00:00

What You Need To Know about Facebook’s Latest Ad Format: Facebook Collection

After months of hushed rumours, Facebook quietly announced their newest ad format - Facebook Collection - this week. The format is an e-commerce dream: a mobile ad with a feature video or image, with a product carousel underneath it. When the user clicks a product, Facebook launches an instantly loaded ecommerce page, with a user experience similar [...]

What You Need To Know about Facebook’s Latest Ad Format: Facebook Collection 2017-04-07T10:21:32+00:00

Unlocking Cohorts in Web and Social Media Analytics

You don’t need to be Houdini to escape the limitations of your Analytics Service. You just need NEXT Analytics Free or PRO Excel Addin. Although this works equally well for PIWIK , consider this example using Google Analytics. NEXT Analytics can create a cohort much more powerful than Google Analytics, even using Google Analytics’ [...]

Unlocking Cohorts in Web and Social Media Analytics 2017-03-16T12:53:28+00:00

The Biggest Surprise of the 2016 LA Auto Show!

People love cars. People love posting about cars on Instagram. Analyzing the Los Angeles Auto Show grams was fun for us because it gave us so much data to work with. Car brands from all over the world touched down in California to show off their brand new vehicles. Porsche, Maserati, Ferrari - the usual [...]

The Biggest Surprise of the 2016 LA Auto Show! 2017-03-16T12:52:28+00:00

Cyber Monday Trends That Can’t Be Ignored

Although Black Friday seems to reign supreme as the shopping holiday of the year, Cyber Monday is sneaking up on it, and often surpassing it as the best-performing day for retailers in North America. Now, that trend is starting to expand around the world. We ran the numbers on #cybermonday posts on Instagram and saw [...]

Cyber Monday Trends That Can’t Be Ignored 2017-02-12T13:04:50+00:00

YouTube Live or On Demand Content Dashboard

Are you planning to publish a Video on YouTube? Are you wondering if it should it be Live or On-Demand?  Should the content be geared towards your subscribers or un-subscribed? How about Kids, Gamers or Core. Stop the guesswork, use the YouTube Live or On Demand Content Planning Dashboard! Content type (Live or On-Demand), subscriber status and [...]

YouTube Live or On Demand Content Dashboard 2017-02-12T13:04:51+00:00

Metrics in Facebook Insights: Video Views – Total Impressions

The number of people who viewed a video The number of people who viewed your video organically from the beginning to 95% of its length The number of people who viewed your video via paid impression from the beginning to 95% of its length The number of people who viewed at [...]

Metrics in Facebook Insights: Video Views – Total Impressions 2017-02-12T13:04:57+00:00

Adwords Campaigns Overview Top 10 by Spend Clicks Value

Adwords Campaigns Overview Top 10 by Spend, Clicks, and Value This fully automated report runs inside Microsoft Excel and helps you recognize which campaigns are your best and worst performers. It automatically fills in the report with data from your Adwords Account and publishes the result as an attractive PDF file or Excel file. Files can [...]

Adwords Campaigns Overview Top 10 by Spend Clicks Value 2017-02-12T13:05:55+00:00

Analyze how Referrals are driving your Goal Completions

Analyze how Referrals are driving your Goal Completions If you’ve been active in promoting your web site, you will have accrued a number of external sources who drive traffic to your web site. These could be A-List bloggers, industry analysts, critics and fans, and members of your partner or affiliate network. Reaching out to these [...]

Analyze how Referrals are driving your Goal Completions 2017-02-12T13:05:55+00:00