Metrics in Facebook Insights: Views of Page Content

Number of People who saw any content on your page The number of people who have seen any content associated with your Page Number of people who saw a sponsored story or Ad about your Page The number of people who visited your Page, or saw your Page or one of [...]

Metrics in Facebook Insights: Domain Content

Domain Content Domain Insights shows all referral traffic to your domain from Facebook, including when people link to your site in their Facebook status messages, clicks on social plugins such as the Like or Share button, and more. Domain Insights also provides sharing metrics and demographic information per domain and per URL so you [...]